Personal trainers can create several sources of income from their craft. Are you personal trainer who is unsure of how you can build upon your current income? Here are three ways you can help more people achieve their fitness goals, while you increase your marketability and transform your earning potential.

Boot Camps

Having a boot camp will allow you to reach a larger audience of fitness enthusiasts who would have otherwise been unable to afford a personal one-on-one training session. Since you would be training a group of individuals, you can charge each boot camp participant a lower rate. If you were going to charge $100 per hour for a personal training session, you can host a boot camp for the same amount and offer it several times per month. With this approach, you’ll be able to train more people and add an extra stream of income to your portfolio of gigs. These boot camps can be held at a gym or park. Depending on your business relationship with the gym, you may have to pay a fee or share a percentage of your earnings. However, if you’re looking to cut down on your overhead expenses, you may consider using a community park. You may be granted permission to use such facilities for free or a small fee.

Gym Classes and In-Home Personal Training

Provide classes at the gym. Like the boot camps, you can also cater to the varying income levels of clients. While some clients may be able to afford a $50 to $100 per hour session, others may not be able to dish out that money for one session of training. In such a case, you can offer 30-minute sessions at lower rates. By using this strategy, you’d not only be fulfilling your goal of helping others to achieve their fitness goals, but you’d also be helping others who may have given up on their fitness journey because they couldn’t afford to pay for a personal training session. An alternative to gym classes is in-home personal training. You can make more money via this means of training, as clients are willing to pay a higher rate for your services since you’re coming to them. You’d also cut down your overhead expenses for renting a facility.

Develop a Fitness Blog

There are many ways in which you can monetize your blog. You can have others in the fitness arena advertise on your site for a fee. The price you charge for advertising should be based on the popularity of your blog. Decide whether you’d be doing banner advertising, text advertising, or both. Besides having paid advertisements appear on your site, you can share articles on different topics within the fitness niche. Such information should allow you to share products and incorporate your affiliate links into the articles. If you have a list of products that have been beneficial to your fitness journey, you can designate a recommended products page to place your affiliate banners or links. Another way to earn money from your blog is through Google AdSense. Once you’ve been approved for a Google AdSense account, you can display text or picture ads that are content related.

Kim Annerly is personal trainer specialising in weight loss and muscle building.

Photo Credit: Fox and Haskell Formula

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