The Olympic Games
How long did it take for the ballyhoo of the Summer 2012 Olympic Games to die down? Days, weeks, months? It seems us Brits were all still talking and reminiscing about it well into 2013, whether we actually went to one of the events or not. The atmosphere was electric enough for the whole country to feel its force.
In a subsequent public government report of the big event, Mayor of London, Boris Johnson, called it a “sporting legacy, with 150,000 more Londoners trying some kind of sporting activity since the Games”.
The surprising success, perhaps more so thanks to some excellent Channel 4 TV coverage, was the two weeks towards the end of summer where we witnessed the amazing athletes strut their stuff in the relatively unknown Paralympic Games.

Ellie Simmonds with Oscar Pistorius at an International Paralympic Day event in Trafalgar Square, 8 September 2011
The stories behind each of their personal battles to greatness, overcoming debilitating physical and sometimes mental conditions, was truly inspiring. This had an unbelievable domino-style effect on adults and children from all walks of life who took it upon themselves to realise their potential, without fear of failure or embarrassment. The shift from regular household sporting names such as David Beckham or Usain Bolt suddenly changed to the young British swimmer Ellie Simmonds, and South African double-amputee Oscar Pistorius, for their undeniable struggle for ultimate success.

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