Tag Archives: International Olympic Committee

The Sports Archives – The Popularity of Cycling!

Cycling has become more popular over the last few years a small part of this increase in popularity can be attributed to the 2012 London Olympics and Bradley Wiggins Tour De France win. However cycling has a rich history that … Continue reading

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The Sports Archives – Golf and The Olympics: A History!

Despite national recognition, and being one of the oldest sports around, golf has also failed to receive the national recognition it deserves – at least that’s what enthusiasts have been saying for decades. And despite being a popular pastime across … Continue reading

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The Sports Archives – 50 Olympic Events You Won’t See At London 2012!

Has it really been four years since Usain Bolt and Michael Phelps shook the world in Beijing? If London 2012 is even half as exciting as the last Olympic Games we’re going to be in for quite a treat. But … Continue reading

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The Sports Archives – Olympic Medals

With the London Summer Olympics just around the corner it’s natural to begin thinking about some of the traditions and rituals associated with the event. Just recently the Olympic Flame was lit in Olympia, Greece, the birthplace of the games. … Continue reading

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The Sports Archives – Ambush Marketing: Infamous Examples from Sports Events!

Major sporting events have always provided fertile ground for ambush marketing. In fact, it is widely accepted that the 1984 Olympics was the event where ambush marketing originated from. For those not familiar with the term, ambush marketing can be … Continue reading

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The Sports Archives – The Olympics: The Greatest Show on Earth?

The Olympics have been hailed as the ultimate amateur athletic competition, but is that really the case anymore? Many sports are now allowing professional athletes to compete. Is this a positive movement, or will it lead to the downfall of … Continue reading

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