René Lacoste is well-known as designer of the shirts with the little crocodile emblem. Before Lacoste ever dreamed up the crocodile logo, he was playing tennis like a crocodile back in the 1920s and 1930s. He was known as one of the “Four Musketeers”, one of four great Frenchmen playing pro tennis alongside Bill Tilden in that era.
How do you play like a crocodile? According to Lacoste, you hang on in any situation and devour your opponent. Lacoste gained the nickname “Le Crocodile” after winning a bet and an alligator-skin suitcase from the captain of the French Davis Cup team. This led the way to a clothing company with the crocodile insignia and the rest is history.