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Tag Archives: advertising
The Sports Archives – Ambush Marketing: Infamous Examples from Sports Events!
Major sporting events have always provided fertile ground for ambush marketing. In fact, it is widely accepted that the 1984 Olympics was the event where ambush marketing originated from. For those not familiar with the term, ambush marketing can be … Continue reading
Posted in Olympics, Soccer
Tagged 1984 Los Angeles Olympic Games, 1992 Olympic Games, 2010 World Cup, 2012 Summer Olympics, advertising, ambush marketing, American Express, business, English Premier League, Fuji, International Olympic Committee, Kodak, London Organizing Committee of the Olympic Games, major sporting events, marketing, olympic games, sponsorship contract, sponsorship contracts, sports and leisure, Sports Archives, Visa
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The Sports Archives – Why Cars Make the Best Super Bowl Commercials
The Super Bowl is by far one of the most anticipated televised events of the year. The action, the laughs, the celebrities – it all screams excitement and entertainment. One of the best things about the Super Bowl, aside from … Continue reading
The Sports Archives Blog 